On May 17, 2019, seminar “Pricing in Printing Industry” was held in Lviv.
While planning the seminar, we conducted a survey among future participants and identified topics that should be considered and invited speakers with years of practical experience in pricing.
Taras Melnyk, consultant at Nexia DK. Auditors & Consultants, presented information about classic methods of cost calculating, calculation articles, types of calculations.
The peculiarities of price formation in printing industry we discussed with Andriy Berezovskiy, Commercial Director of Express Media Print, in particular:
– overheads – what is it and their role in cost
– features of overhead costs distribution methodology in the cost of printing products, typical mistakes
– does depreciation at calculation belong to accounting or management?
– factors for decision making at pricing in printing production.
Vitaliy Kupchak, Sales Director of OMIA UKRAINE, shared his experience in sales, marketing and brand management. He talked about approaches to price formation and how to increase added value.
In addition to the practical blocks, the seminar participants also had the opportunity to share their thoughts and experiences during the panel discussion “Automated pricing systems – a trend or a necessity?” as well as in informal networking.
59 participants from 41 companies from all over Ukraine visited Lviv to discuss this uneasy topic:
Arte Print Group
Brand Print Group
Publishing House “Ceramist”
Publishing House “Young Galicia”
Publishing House “UKRPOL”
Publishing House “Kolo”
Heidelberg Printing Machines Ukraine
Printing house “Parrot”
Express Media Printing
Print Plus Magazine
Konica Minolta Ukraine
Matvei Printing Center
Printing Center “306”
Printing Center “Lyra”
Advertising and Publishing Company “Teneta”
Advertising and Publishing Company “Polygraph Service”
“Textbooks and manuals” newspaper office
Typography “From A to Z”
Thanks everyone for participating at the seminar “Pricing in Printing Industry”, discussion and feedback!
Photos from the seminar by the link: https://cutt.ly/OiPNuQ
See you at the following Cluster meetings!