On May 17, 2019, seminar “Pricing in Printing Industry” was held in Lviv.

While planning the seminar, we conducted a survey among future participants and identified topics that should be considered and invited speakers with years of practical experience in pricing.

Taras Melnyk, consultant at Nexia DK. Auditors & Consultants, presented information about classic methods of cost calculating, calculation articles, types of calculations.

The peculiarities of price formation in printing industry we discussed with Andriy Berezovskiy, Commercial Director of Express Media Print, in particular:
– overheads – what is it and their role in cost
– features of overhead costs distribution methodology in the cost of printing products, typical mistakes
– does depreciation at calculation belong to accounting or management?
– factors for decision making at pricing in printing production.

Vitaliy Kupchak, Sales Director of OMIA UKRAINE, shared his experience in sales, marketing and brand management. He talked about approaches to price formation and how to increase added value.

In addition to the practical blocks, the seminar participants also had the opportunity to share their thoughts and experiences during the panel discussion “Automated pricing systems – a trend or a necessity?” as well as in informal networking.

59 participants from 41 companies from all over Ukraine visited Lviv to discuss this uneasy topic:

Abris Print


Arte Print Group


Brand Print Group

Publishing House “Ceramist”

Publishing House “Young Galicia”

Publishing House “UKRPOL”

Publishing House “Kolo”


Heidelberg Printing Machines Ukraine

Graphic Star



GMG group


Document Print

Domen Print

Printing house “Parrot”

Express Media Printing

Print Plus Magazine

Carbon Service

Konica Minolta Ukraine





Matvei Printing Center

Printing Center “306”

Printing Center “Lyra”

Poly Pack


Premier Group

Print Pack

Polygraph montage

Advertising and Publishing Company “Teneta”

Advertising and Publishing Company “Polygraph Service”

“Textbooks and manuals” newspaper office

Typography “From A to Z”


Printing factory


Thanks everyone for participating at the seminar “Pricing in Printing Industry”, discussion and feedback!

Photos from the seminar by  the link: https://cutt.ly/OiPNuQ

See you at the following Cluster meetings!